About

PeopleMetrics Rx is a full-service market research firm dedicated to the pharmaceutical & biotechnology industry. We combine superior analytics with proprietary online research technology to offer powerful insights and exceptional value to our clients.

We began in 2004 as a small group within PeopleMetrics, a leading research firm focusing on customer and employee engagement. After experiencing considerable growth, driven primarily by our Brand Research offerings and our Online Tools, PeopleMetrics Rx was re-branded as a separate division of PeopleMetrics.

Owing to our heritage, PeopleMetrics Rx has a unique approach to measuring and understanding the relationships between physicians and sales representatives. Our Physician Engagement research offering is a forward-thinking alternative to simple sales representative effectiveness research. To learn more about the pioneering work PeopleMetrics Rx has conducted on Physician Engagement, contact us to request a copy of our white paper.