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Physician Engagement Management
Pharmaceutical & biotech companies are seeking to maximize the value of their investment in sales rep effectiveness research. At PeopleMetrics Rx, we take a different approach to measuring and acting on physician feedback about their experiences with sales reps. Two of the most important differences are:
- Instead of "sales rep effectiveness," we measure Physician Engagement, which is a more powerful predictor of physician behavior based on the relationships between individual physicians & sales reps.
- In addition to the strategic insights you would expect from market research consultants, we leverage our proprietary online tools to enable clients to take action at the individual physician / sales rep relationship level.
With PeopleMetrics Rx Physician Engagement Management (PEM) solution, you can take action on physician feedback every day to create a more physician-centric sales force. A brief description of our approach is given below. To learn more or schedule a live demo, please click here.
What is Physician Engagement?
Engagement is a powerful combination of four metrics.
Retention: Engaged physicians will continue to spend time with your reps in the future.
Effort: Engaged physicians will go out of their way to meet with your reps.
Advocacy: Engaged physicians would recommend your reps to their colleagues.
Passion: Engaged physicians enjoy meeting with your reps.
PeopleMetrics Rx has proven the positive correlation between Physician Engagement and business outcomes, including prescribing behavior & detailing frequency. To learn more, click here to request a copy of our white paper.
How do I Take Action?
At PeopleMetrics Rx, we are passionate about helping our clients take the best actions on physician feedback. Our PEM solution is designed to help both sales reps and their managers to respond in the most effective way to physician feedback. Here are a few highlights:
Questions Designed for Action: Our proven core PE15TM question sets are designed to enable our clients to take action on specific aspects of the physician experience.
Action Alerts: Based on individual physician responses to specific questions in the survey, Action Alerts are sent directly to the appropriate sales rep and/or manager via e-mail immediately after the physician submits feedback. PEM includes four types of Action Alerts: Engagement, Recover, Grow & Recognize.
Online Reporting Hub: After an Action Alert is sent, a record is automatically created in the PEM Hub. The Hub includes online tools for the sales rep (or manager) to determine the next best actions to take. Sales reps and managers can then close out cases as appropriate actions are taken. Suggestions are provided on what specific actions will be most effective depending on the type of Action Alert generated.
Role-Based Hub Access: The secure online Hub automatically shows the appropriate data to each sales rep or manager based on their unique login ID. A manager has access to all the reps he or she is responsible for, but each rep only sees results for their own physicians.
Integration with CRM Packages (e.g., Salesforce.com): We can easily integrate individual level physician feedback into Salesforce.com and other popular CRM packages.
PeopleMetrics helps some of the world's most respected pharmaceutical & biotech companies take action on physician feedback every day. To learn more about how we can help your company take the right actions to engage physicians, please contact us.
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