eFocus™

PeopleMetrics Rx offers a proprietary tool, eFocus, for conducting qualitative research with physicians, patients or other healthcare professionals online. With eFocus, focus groups are conducted as online, asynchronous discussions over a period of 2 to 3 days. Each group is actively moderated by a PeopleMetrics Rx research professional to ensure actionable results.

Key benefits of eFocus:

• Clarifying concepts, topics or question wording before a quantitative survey.
  
  
• Testing market reaction to new products or marketing materials, including multimedia stimuli.
  
  
• Reaching low incidence or geographically dispersed populations, such as KOLs, hard-to-reach physician specialists, or patients with uncommon conditions.
  
  
• As a supplement, or alternative, to in-person qualitative research.
  
  
• To drill down on important topics identified from a quantitative study.